No need to introduce google adsense in bloggers. Every blogger know how it works. But having an approved adsense account does not mean you will earn 100$ overnight. In order to earn huge money using Google adsense two important things need –1) lots of organic traffic and 2) correct ad placement. If your blog bring lots of traffic from search engine but you can’t earn much money with adsense. Then change your advertisement places; you might add your adsense ads on low CTR areas. Let’s check these below tips; these tips definitely increase your ads CTR.
What is CTR?
CTR means click-through rate. It defines number of clicks you get on your ad in respect to number of time your ad displayed. If your blog get 100 page views and get 3 click on your adsense ads this mean your adsense ads CTR 3%.
Methods to increase Google adsense CTR
Ad placement mainly defers click rates. Check is your adsense ads are placed in this high CTR areas –
- Below header / Right side header
- After the blog post title
- After the blog post body
- Middle of the post
- Sidebar (Top)
These are the high CTR areas for any ads. Place your ads in these areas; as well as check your ads behavior on others area like footer, Sidebar bottom etc. sometimes these areas also work for someone.
Ad Size and Ad color
Is not necessary all time you have to work with recommend ad formats. Try something new format or create a custom ad. Changing adverts color sometimes works; If your blog background color white try black or blue background adsense ad for better result. To change your adsense ad colour GO Google Adsense >> My ads >> Ad style.
Do changes you ad type also good practice. In a blog some places are work best on rich media base ads similarly some other place also have where work best text base ads. So keep changes ad types to get better CTR result.
If your blog template is responsive, so give a try responsive ad format. In this era almost every blogs are responsive. Now almost 40% readers are come from mobile device. So having a responsive ad unit in blogs is always helpful.
if you are using one adsense ad unit still not getting any click on that. Then add more ad unit for clicks. But keep in mind don’t cross the limitation.
Do A/B test
A/B test is the best way to track adsense ad unit performance. It will show you how changes differ your ad performance.
To do A/B test go Google adsense >> my ads >> Content >> Experiment.
Make Sticky Adsense Ads
Making ad unit sticky is another best process to get more clicks on ad. Anything sticky is ads or any content is always attracting readers to click on that. So adding sticky unit is definitely improve your ads CTR.
- For Blogger make any widget sticky check this post.
- For WordPress users try Q2W3 fixed widget plugin
Block some ad category
If your blog base on blogging and your adsense ads are showing ads on apparel you will not get any click on that. Block some unusual categories which doesn’t suits your blog niche. Don’t block large number of categories.
Above the all tips the most important thing is traffic. Your blog should have large number of search engine visitor to get most clicks on ads. Do mix up above tips to get better result. If you use any other method to increase your adsense CTR, Do share your method in the comment section. I love to know new things from you. Have a nice day friends. 🙂