Thus far, guest posting has been considered one of the most fruitful and advantageous long-term strategies that were ever invented on the field of content marketing or SEO. At first glance, it’s premise is profoundly simple and fully approachable even for an absolute novice: a person uses a private brand to get their work circulated in the medium of various high-authority publishers, thus reaping the rewards of expert knowledge, visibility, and improved traffic for their brand.
However, there always exist bloggers who like to air their grievances – and it’s due to their unceasing effort that we’ve got the bag full of myths about guest posting. Some of those inventive souls really have gone ahead of the game, and here’re the most persistent myths they have stamped on the fabric of modern media:
Guest Blogging: Where the Line Between Myth and Reality
Myth #1: Social media is totally useless
It’s really weird that such myth could have come into the world. The majority of people who fuel the fire of this myth are bloggers who strongly rely on search traffic.
Well, everybody knows that SEO does not trump social media, which, nevertheless, gives us absolutely no right to rule out the significance of social media. While some prefer to use them to simply wash their dirty linen in public, there are quite a few bloggers who built their status using the power of social media publicity. Nowadays, we witness the paradigm shift: social media traffic is not in the first place anymore, but rather how it’s being used.
Apparently, you shouldn’t simply focus on increasing your social media traffic; it’s that, rather, converting your traffic might attract into frequenters who will yield more dividends for you in due course. Without being ahead of your time, you may stay assured that in social media there lies the future of the web. A good blogger won’t go that way —in order to make those changes work for us, we have to adapt to them properly.
Myth #2: Content is king
Again, the more stumping it sounds the truer it is. And what is worse, lots of bloggers have been made to put absolute trust in this myth. However, if we were given the right to paraphrase the words by Brian Clark, we would say that a word is not alive as long as it is not read. Forget about greatness and significance of your content: first and foremost, those are people who read and share it. And even if the readers share your content, or make your blog posts go viral, in order to give it a lasting boost you still need a community.
Many blogging greenhorns spend an awful lot of their time inventing, crafting, improving, and distributing great content, with their mind running to this fuel of ‘content is king’ myth. Do you want to know why they can’t achieve literally anything? Because content definitely is not king!
Myth #3: Blogs Using Guest Posts Lose Identity
This myth is trying to tell you how bad it is to accept guest contributions. Moreover, some people claim that they themselves wouldn’t like to see guest posts published on their favorite blog and that they’ll unsubscribe from that blog in order to go directly to the one that provides the posts.
This belief deserves to be called a myth because it’s no more than an opinion. One could also add that whether to change subscription or not largely depends on the quality of the materials posted by a guest.
Just take a look at those blogs: Mashable, Social Media Examiner, Search Engine Journal, Search Engine Land — they stay alive and kicking and attract hundreds of thousands of readers and followers, exactly because they post guest contributions on a daily or weekly basis. Without exaggeration, those blogs became so powerful by simply making guest posting their normal practice. Instead of wiping out the blogs’ uniqueness guest posting is enriching their publishing style with the variety of perspectives.
As simply as it sounds, guest contributions might make the content of a blog alluring and captivating: the readers are always presented with different news, opinions, advice, and so on.
Surely, guest blogging may threat the individual appearance of your blog, but, unless you are chasing quirkiness, improving diversity is not a bad thing.
Myth #4: More traffic means more money
This myth surpasses all others in popularity. But let us think: if it takes 100 visitors for one blog to make $1000, how much more it will take for your blog to earn the same money amount?
It isn’t all beer and skittles when it comes to alluring more people to your blog. But while you’re taking it as a challenge and trying to squeeze all there is from your traffic you should ask yourself: will it really help? How could traffic be more significant that your reputation as a blogger? Attracting more traffic won’t make much of a difference if people see you as a mediocre blogger. Apparently, it’s being an authority blogger that brings to you frequenters with a bigger bottom-line impact.
When writing guest posts, you can always mention the name of your brand, and you don’t need to create a direct connection with the reader. If you are a skillful writer, then it’s all in a day’s work for you to constantly work on the reputation of your brand. And most importantly, if you’re able to make it look as the Internet version of an ordinary PR campaign no one will accuse you of intentionally spamming for SEO purposes.
At the end of the day, there are many ways to understand what is real about guest blogging and what has more of fabricated stories – keep reading us to find out more.
Hopefully, this article will eliminate your confusion and dismay regarding the future of your backlinking strategy. Our intention here is to clarify that as long as your content is carefully crafted and deliberately shared with its target audience, you have little to worry about. Guest blogging will live all in one piece: it is just being re-configured to serve a better need.
This is a guest post written by Richard Nolan
Richard Nolan is a blogger and a private tutor, sharing his experience in spheres of blogging self-growth, and psychology. Nowadays writing for numerous blogs and gives useful tips for bloggers, students, and teachers. Sometimes Richard writes for EssaysAcademic.