(Last Updated On: September 10, 2016)
High level of readers’ credibility and influence determines the trustworthiness and authority of a blog. The authority is a trace that comes over time. You need to build it day by day, posting truthful and interesting content that attracts the attention of your readers and Internet users. If the quality of your content is mediocre, the authority of your blog is under a question.
Building authority of your blog takes time, but the results are well worth paid efforts. For a blogger, these results are money, a wide circle of new connections, good relations with media, and popularity in the blogging arena. If you just started your blog or even if you have been running your blog successfully for some time, you need to stick to the following basic steps that help increase the authority and develop a space for raising your popularity.
5 Basic Steps to Gain Your Blog Authority
- Work on your brand
You can find millions of blogs on the web. Most of them look identical: they have common names, common site structure, common logo, and common branding. It is enough to add several peculiar features to create a unique blog. For example, you can choose a particular color scheme or use particular fonts.
Personalization is an important step for building the authority of your blog. People always use some sites more frequently than others. As a rule, they regularly come back to the websites they remember. Of course, content is the determining part of success and rising authority, but the first impression plays a primary role.
As a rule, bloggers prefer to use the same builders for creating personal sites. Every builder allows introducing the personal setting to created blog. For example, if you want to create effective blog, you need to introduce the following details:
- A brand that will correspond to the style of your blog.
- A logo that will be associated with your blog and will introduce your main goals and approaches to providing information.
- A color scheme of the blog. When you choose colors, take into consideration that today most users prefer minimalistic colors without too bright and colorful shades.
- Make use of SEO
Someone believes that SEO is dead, but in fact, SEO still rules the content world. Of course, a modern approach to SEO differs from the traditional approach. Previously, search engines operated according to primitive formulae. For example, the texts were full of word combinations that we could hardly hear in real life, like ‘read news New Jersey online’. You could easily see keywords reading an article. Today, keywords are also used in a text, but they are incorporated in such a way you cannot even notice them.
Several methods will help enhance your content using SEO principles:
- make sure that at least 30 pages have low competition keywords
- use only relevant low competition keywords to rank your content
- build a proper density of keywords
- add medium competition keywords
- create 30 more articles with medium competition keywords
Make sure that you update your content regularly to add more effective keywords and use the newest SEO techniques.
- Tell about yourself
To build the authority of your blog, you need to get acquainted with your readers. Create ‘About author’ page where you will tell everything about yourself and about the special field of your blog. Make sure that you highlight your points of interest, reasons to write this blog, and your desire to communicate with your readers.
There is a good statement that authority cannot be created where the anonymity is. That is why you also need to tell about you and your co-authors. Add your real photos, your contacts, and a little bit of your bio. Remember that after visiting ‘About author’ page your readers should trust you.
- Add links to social accounts
Today, you cannot gain the trust without communication with your readers in social networks. Make sure that your visitors can find you and other writers of your blog on Facebook, Instagram, or Twitter.
Pay attention that they do not need to spend some time to look for your contacts. Make your social profile buttons appear on every page of your blog. In this way, they can reach you in social networks whenever they want.
Also, make sure that you incorporate proper social networks connections into your blog. Information that you post in your blog should correspond to the information you post to your social accounts. If readers notice some differences and nonconformities, they will never trust you.
If you want to build strong and trustful relations with your readers, you need to communicate with them in social networks as well. Make reposts of your posts in Facebook, involve your readers in discussing the topic of your recent posts, and engage your audience for further cooperation and communication.
- Quality is the must
The niche of your blog does not matter: you can write about politics, about fashion, or about food. The only thing that matters is a high quality of your content. If your content does not capture the attention, if it is written in too complicated words, if it there is nothing new, and if you never take care of formatting your posts, you will lose the attention of your visitors.
You should also remember that tendencies change all the time. You need to keep up with them and provide content that is interesting at this time. In a year or two, this content will not be useful for your current readers, as everything in this world changes quickly. However, you need to have at least several posts on some eternal topics.
If you have decided to gain authority of your blog, you need to start with these 5 basic steps. They will help you create a proper basis to develop your blog and increase your organic traffic. With time, the noticeable changes will start to happen and your will see how your blog and the audience of your blog changes.
Richard Nolan is a blogger and a private tutor, sharing his experience in spheres of blogging self-growth, and psychology. Richard writes for numerous blogs and gives useful tips for bloggers, students, and teachers. Currently, Richard works on the blogging project for ProWritersCenter.